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Research papers

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Brian Cruikshank, Nilesh Modi
Company: Ipsos MRBI
November 7, 2004
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Citation

Cruikshank and Modi (2004a, November 07). The convergence revolution. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-convergence-revolution


Research papers

Forget about 3G, focus on the consumers' money

While engineers and operators have clear issues regarding 3G as a technology and investment, the consumer is rarely interested in 'Gs' but rather is focused on the benefits it may bring relative to competing solutions.The challenge of generating...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Harvey Cohen
November 7, 2004
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Citation

Cohen, H. (2004a, November 07). Forget about 3G, focus on the consumers' money. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/forget-about-3g-focus-on-the-consumers-money


Research papers

Using latent class mixture models to develop tomorrow's winning products today

Identifying unmet customer needs is critical for developing breakthrough new products and services. This paper discusses why current market research techniques, especially focus groups and one-on-one interviews, are incapable of identifying unmet...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Albert Fitzgerald
November 7, 2004
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Citation

Fitzgerald, A. (2004a, November 07). Using latent class mixture models to develop tomorrow's winning products today. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/using-latent-class-mixture-models-to-develop-tomorrow-s-winning-products-today


Research papers

Using market research to measure the effectiveness of outbound telemarketing (OTM)

This paper outlines methodologies for researching outbound telemarketing (OTM) effectiveness. It aims to help telecommunication organisations better understand OTM non-success and therefore optimize the efficacy of this important competitive channel.

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Steve Cierpicki, Megan McCarthy
Companies: Colmar Brunton, Telstra
November 7, 2004
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Citation

Cierpicki and McCarthy (2004a, November 07). Using market research to measure the effectiveness of outbound telemarketing (OTM). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/using-market-research-to-measure-the-effectiveness-of-outbound-telemarketing-otm-